This is taking licensing a wee bit too far.
Usually Star Trek geeks (myself included) are sticklers for detail and authenticity, but there's no way in Hell I'd want my b.o. to remind people of the rutting Canadian man beast known as Shatner.
I found this lovely little gem on Entertainment Earth.
This is going to set a dangerous precedent for licensed goods. Do we really need to see the possibility of a "There's Something About Mary" hair gel?